Assessment of Starbuck’s Online Communication Website and Social Media Platforms Starbucks excels in communicating on its website and social media platforms. Their website is user-friendly, with clear navigation and visually appealing design. They use platforms like Instagram, Twitter, and Facebook to engage with customers, share updates, and promote new products. Starbucks Coffee Company Examples of Effective Communication Starbucks often uses high-quality images and videos on their social media platforms to showcase their products and create an emotional connection with their audience. Their website features a prominent section for new promotions and seasonal offerings, keeping customers informed about the latest offerings. Starbucks Origin Experience: 'My perspective has changed' (youtube.com) Organization of the Homepage At the top of the Starbuck’s homepage, there is usually a banner highlighting seasonal promotions or new products. Currently the banner is hig...