Introduction to Social Semiotics Welcome to our journey into the fascinating world of Social Semiotics! This methodology, spearheaded by Giuseppe A. Veltri from the esteemed University of Leicester, offers us a captivating glimpse into the intricate web of social meanings woven into our daily interactions. Why is it so important, you ask? Well, Social Semiotics acts as a sort of decoder ring, helping us unravel the hidden messages concealed within language, signs, and symbols. It's like peeling back the layers of an onion to reveal the juicy core of meaning beneath! Social semiotics and social representations (le.ac.uk) Rules and Visual Communication Now, let's dive into the nitty-gritty of Social Semiotics. When it comes to visual communication, every element plays a fundamental role in shaping meaning. Take, for example, the placement of photos on a webpage. A photo positioned at the top might signal importance or priority, while one at the bottom could imply c...